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Pedagogies of Value
Marketing Foreign Goods in China
Series: The Human Economy
Brief Description
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and...
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Format: Hardback
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Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to ‘educate’ Chinese consumers only confronts shifting power dynamics that challenge Western authority.
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Description
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters.
From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign intermediaries attempt to ‘educate’ Chinese consumers, only to confront shifting power dynamics that challenge Western authority. Blending vivid narratives with sharp analysis, this study argues that China has become a central arena for reimagining the very meaning of value.
Series: The Human Economy
View all-
Pedagogies of Value
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign...Hardback$35900Unit price /UnavailableAvailableShips in 2-3 weeks
Book Details
INFORMATION
ISBN: 9781836955214
Publisher: Berghahn Books
Format: Hardback
Date Published: 15 June 2026
Country: United Kingdom
Imprint: Berghahn Books
Illustration: Bibliography; Index; 3 Illustrations
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 0g
Pages: 142
About the Author
Máximo Badaró is Researcher at the National Scientific and Technical Research Council and Professor of Social Anthropology at the Universidad Nacional de San Martín where he is the director of the Global China Studies Program. He specializes in the anthropology of China and Latin America-China relations. His most recent publication is China in Argentina: Ethnographies of a Global Expansion (Springer Nature, 2022).
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