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The Negroni

A Love Affair with a Classic Cocktail
By Matt Hranek
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Negroni by Matt Hranek is a celebration of the iconic cocktail, exploring its history, recipes, and cultural significance. It offers insights into the drink's origins, perfecting its preparation, and variations, making it a must-read for cocktail enthusiasts and those interested in culinary traditions.
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Format: Hardback
$5200

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're passionate about cocktails and are keen to explore the history and variations of one of the world’s most iconic drinks. It offers a delightful blend of recipes, anecdotes, and vivid imagery that will appeal to both seasoned bartenders and cocktail enthusiasts looking to elevate their home bar experience.

Book Hero thinking about your next read

An illustrated history of the iconic Negroni, including over 20 simple variations, from Matt Hranek, author of A Man & His Watch and A Man & His Car.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

In 2019, the Negroni turned 100 years old, and it’s more popular than ever. The drink’s classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own.

The Negroni will give readers insight into the drink’s origins in Italy (it started as a twist on the Americano) and the tools to make over 20 simple variations from drink experts and bartenders around the world. Here’s the Negroni Frappé from the famed bar Dante in New York City, the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco, and the author’s own version, which goes heavier on gin and lighter on vermouth.

Included are details on garnish, bitters, tools, and glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; information on where to get the best Negroni; and so much more.

Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers—like Ernest Hemingway and Orson Welles—and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Negroni by Matt Hranek is celebrated as a well-crafted homage to an iconic cocktail, praised for being both a heartfelt tribute and a resourceful guide. Reviewers appreciate its blend of personal passion and detailed knowledge, noting its alluring and enlightening approach. The writing is admired for being both insightful and inviting, making it a delightful addition to cocktail literature.

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Book Details

INFORMATION

ISBN: 9781579659646

Publisher: Workman Publishing

Format: Hardback

Date Published: 01 June 2021

Country: United States

Imprint: Artisan Books

Illustration: 50 color photographs

Audience: General / adult

DIMENSIONS

Spine width: 16.0mm

Width: 142.0mm

Height: 204.0mm

Weight: 400g

Pages: 160

Collections

Cook Books & Recipes Cooking & Food Matt Hranek Non-Fiction Wine, Cocktails, Tea, Coffee and more

About the Author

Matt Hranek is an author, photographer, director, and the founder/editor of the men’s lifestyle magazine WM Brown. He is reasonably obsessed with cars, watches, bespoke tailoring, and well-crafted things. Originally from Binghamton, New York – not too far from his Wm Brown Farm in upstate New York – Matt currently lives in Brooklyn and can occasionally be found in old-school hotel bars throughout Europe, Negroni firmly in hand. Find him on Instagram at @wmbrownproject.

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