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Helena Rubinstein

The Adventure of Beauty
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( 374 ratings, 33 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Helena Rubinstein presents the inspiring journey of a pioneering beauty entrepreneur who transformed cosmetics from a niche product into a scientific and empowering tool for women. From humble Polish-Jewish origins, Rubinstein built a global empire characterised by innovation, feminist ideals, and a keen business sense. This illustrated biography explores her groundbreaking marketing strategies, extensive art collection, and lasting impact on the beauty industry worldwide.
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Format: Hardback
$7299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for readers interested in biographies, women's history, business innovation, and the cultural evolution of beauty. This book also appeals to those fascinated by art, fashion, and the power of entrepreneurship.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Helena Rubinstein's remarkable life—from the inception of her beauty empire to the legacy she left behind—is celebrated in this comprehensive book that retraces her inspiring story.

Helena Rubinstein was the first to establish the link between beauty and science, at a time when makeup was worn only by actresses and prostitutes. Progressive and a feminist, she made beauty accessible, using cosmetics as a means of emancipation.

A daring pioneer, she founded a world-famous cosmetics empire with intelligence, courage, intuition, and business acumen. Her visionary marketing and publicity campaigns secured her brand's success, and she left behind 100 branches in 40 countries and 30,000 employees. Until the end of her life, the world's richest woman remained faithful to her humble Polish-Jewish roots and proud of her Yiddish accent.

This illustrated biography recounts Rubinstein's life and legacy—the path to building her empire, her extensive art collection, her fascination with fashion and jewellery, and her groundbreaking achievements in launching the modern beauty revolution.

Book Details

INFORMATION

ISBN: 9782080204028

Publisher: Editions Flammarion

Format: Hardback

Date Published: 02 May 2019

Country: France

Imprint: Flammarion

Illustration: 220 COLOR & B/W ILLUSTRATIONS

Audience: General / adult

DIMENSIONS

Width: 199.0mm

Height: 255.0mm

Weight: 1180g

Pages: 256

About the Author

Michèle Fitoussi, former editor of French Elle, published Helena Rubinstein: The Woman who Invented Beauty and co-authored Stolen Lives: Twenty Years in a Desert Jail (an Oprah Book Club pick).

Paul Salmona is director of the mahJ (Musée d'art et d'histoire du Judaisme) in Paris. Danielle Spera is director of the Jüdisches Museum de Vienne.

Mason Kleinis curator at the Jewish Museum in New York.

Marie-Sophie Carron de la Carrière is fashion curator at the Musée des Arts Décoratifs in Paris.

Iris Meder is an architecture historian and curator.

Elisabeth Sandager is L'Oréal's international managing director of the brands Helena Rubinstein, Shu Uemura, and Yue Sai.

Christian Maryška works at the Österreichische Nationalbibliothek.

Suzanne Slesin, an art historian, is Helena Rubinstein's granddaughter-in-law.

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