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Virtual Natives
How a New Generation is Revolutionizing the Future of Work, Play, and Culture
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Virtual Natives
$5299
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The eclipse of Digital Natives and the dawn of virtual culture—how Gen A, Z are radically redefining the future of work, play, economics, and social life.
We’re living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity: the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. Virtual Natives will introduce you to this cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.
In this book, we explore:
- How Virtual Natives are deploying the new technologies driving the virtualized world
- How relationships and work habits are being virtualized
- Identify ten main Virtual Native-led behaviours that are upending work and culture
- How Virtual Natives are evolving their expertise into a full-blown economy
This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and Virtual Reality, gaming, blockchain, and Web3 in easy, accessible language.
To understand the future, read Virtual Natives.
Book Details
INFORMATION
ISBN: 9781394171354
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 13 September 2023
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 160.0mm
Height: 231.0mm
Weight: 476g
Pages: 304
About the Author
CATHERINE D. HENRY is a US-based futurist and corporate strategist advising some of the world’s largest brands on how technology is disrupting business, media, entertainment, and culture, and how to transition to a 3D web. A specialist in frontier technologies with 20 years as a global institutional advisor, she is a leading African-American female in technology and an engaging keynote speaker who holds an MBA in marketing, an MA in economics and speaks five languages. She has been recognized by Campaign and Ad Age magazines as a leader in Web3 advertising and media (2023).
LESLIE SHANNON is a Silicon Valley-based futurist and corporate advisor focusing on connectivity-related tech disruptions and opportunities, including robotics, drones, visual analytics, cloud gaming, AR, and VR. She is the author of Interconnected Realities.
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