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Starting and Running an Online Business For Dummies, UK Edition
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Format: Paperback / softback
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The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The fast and easy way to start and run an online business
Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a website is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies.
With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.
- Advice on how to get your business on the Web quickly and economically
- Completely revised and updated
- Includes the latest information on web hosting, search engine optimisation, pay-per-click advertising, harnessing the power of social media marketing, and more
Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
Book Details
INFORMATION
ISBN: 9781119991380
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 21 October 2011
Country: United States
Imprint: For Dummies
Edition: 2nd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 23.0mm
Width: 163.0mm
Height: 125.0mm
Weight: 748g
Pages: 400
About the Author
Kim Gilmour is a business and technology journalist specialising in web hosting, social media and promotion. She has written for Which? Computing magazine, Web User and Internet Magazine and is the author of Digital Photography for the Older & Wiser . Dan Matthews is editorial director of Casis Media and co-author of Starting a Business on eBay.co.uk For Dummies . Greg Holden is the author of over 25 books including eBay PowerUser's Bible .
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