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The Pocket MBA

A Woman's Playbook for Succeeding in Business
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Pocket MBA by Jodi Cottle is a comprehensive guide designed for those eager to grasp essential business concepts without committing to a full MBA programme. It distills complex business topics into clear, actionable insights, covering areas like leadership, strategy, marketing, and finance. The book provides practical tools and knowledge to help readers navigate and succeed in the business world effectively.
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Format: Paperback / softback
$2799
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're seeking to grasp the essentials of business and entrepreneurship in a concise and accessible format. Tailored for busy professionals and aspiring entrepreneurs, it delivers practical insights and strategies to navigate the business world effectively.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Set yourself up for business success with this pocket-sized playbook.

Packed with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business. But whatever challenges you personally face, The Pocket MBA shares insightful tips and strategies that will give you a head-start as a leader, manager, and owner.

In four accessible parts, you’ll uncover the key components for a rock-solid team and a booming business. Whether you’re going it on your own or you’re working with a franchise, you’ll learn effective ways to:

  • Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges.
  • Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!).
  • Lead your clients: Learn the framework that will keep your clients happy and returning again and againβ€”generating more positive reviews and word-of-mouth.
  • Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.

Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.

Book Details

INFORMATION

ISBN: 9781394194575

Publisher: John Wiley & Sons Australia Ltd

Format: Paperback / softback

Date Published: 28 June 2023

Country: Australia

Imprint: John Wiley & Sons Australia Ltd

Audience: General / adult

DIMENSIONS

Spine width: 18.0mm

Width: 137.0mm

Height: 213.0mm

Weight: 249g

Pages: 240

About the Author

JODI COTTLE, MBA, is an award-winning entrepreneur and small-business owner. She currently operates a high-performing business within the world’s largest aesthetics franchise network, Laser Clinics Australia. She earned her Master of Business Administration at the University of Auckland in New Zealand.

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