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Editing by Design

The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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( 157 ratings, 11 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Editing by Design is an updated classic guide for designers, art directors, and editors on effective visual communication for both online and print. It explores the shared goal of presenting messages clearly and compellingly through the collaboration of words and design. Filled with 300 illustrations, it covers topics such as teamwork for story clarity, use of columns and grids, type hierarchy, imagery, and colour as branding, guiding readers to create pages that engage and retain readers.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for designers seeking better design understanding, writers and editors aiming for vivid communication, and editorial directors or publishers pursuing a competitive edge in media.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

An Industry Classic, Revised for the Modern Age

This classic guide to winning readers for designers, art directors, and editors has been completely updated to be applicable to both online and print publication design. As it contains truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.

Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:

  • How to think about "editing" and "design" as a word person and a design person
  • Teamwork and collaboration for story clarity
  • Originality and inducement for the reader
  • Columns and grids for organization and consistency
  • Covers and content listings as tools for deeper reader involvement
  • How to use type hierarchy to catch and lure readers
  • Representational and non-representational imagery
  • Using colour as a branding device

Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Communication Arts praises Jan V. White as a leading figure in publication design theory. Publisher's Weekly calls the book one of the best practical guides on graphics in publications. Walter Bernard recommends it as essential reading for magazine professionals, particularly editors. Peter P. Jacobi highlights its wealth of useful ideas, noting it leads to impactful and refined publications.

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Book Details

INFORMATION

ISBN: 9781621537601

Publisher: Skyhorse Publishing

Format: Paperback / softback

Date Published: 05 January 2021

Country: United States

Imprint: Allworth Press,U.S.

Edition: 4th Edition

Illustration: 150 4C illustrations throughout

Audience: General / adult

DIMENSIONS

Spine width: 17.0mm

Width: 203.0mm

Height: 254.0mm

Weight: 948g

Pages: 232

About the Author

Jan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014.

Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com

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