Alex W. White

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full colour in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and...

An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors has been completely updated to be applicable to both online and print publication design. As it contains truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention...

In full colour, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design....