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The Elements of Graphic Design
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Format: Paperback / softback
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The Elements of Graphic Design
$6499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for graphic designers, art directors, design students, and creative professionals seeking to refine their understanding of design fundamentals and improve their visual communication skills. Its detailed coverage and practical examples also make it suitable for educators and anyone interested in the principles guiding effective graphic design.
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full colour in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.
This pioneering work provides designers, art directors, and students—regardless of experience— with a unique approach to successful design. Veteran designer and educator Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to define and reveal dominant images, words, and concepts; use scale, colour, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theatre, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Library Journal praises it as a clear introduction essential for anyone learning or reviewing graphic design. Alexander Isley, a Yale art lecturer, commends its thoughtful explanation of white space, a crucial yet often confusing design aspect. Sharon Werner highlights the book's status as a useful and detailed guide to effective visual communication, predicting it will be a standard reference in design studios. Overall, Alex W. White’s expertise shines through in this vigorous and comprehensive work that appeals to designers at all career stages.
Book Details
INFORMATION
ISBN: 9781581157628
Publisher: Skyhorse Publishing
Format: Paperback / softback
Date Published: 31 March 2011
Country: United States
Imprint: Allworth Press,U.S.
Audience: General / adult
DIMENSIONS
Spine width: 20.0mm
Width: 203.0mm
Height: 254.0mm
Weight: 975g
Pages: 224
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About the Author
Alex W. White is the author of Listening to Type: Making Language Visible, Advertising Design and Typography, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
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