Typography Essentials Revised and Updated

Name: Typography Essentials Revised and Updated
Brand: Allen & Unwin Aotearoa New Zealand
SKU: 9781631596476
Price: 49.99 NZD
Availability: InStock

100 Design Principles for Working with Type

By Ina Saltz

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Summary

Typography Essentials Revised and Updated by Ina Saltz is a practical guide presenting 100 fundamental principles for effective type use. Organised into four sections—The Letter, The Word, The Paragraph, and The Page—it offers concise explanations accompanied by inspiring visual examples from international print media. This refreshed edition features updated content, new graphics, and a modern look, making complex typography concepts accessible and enjoyable.
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Format: Paperback / softback

$49⁹⁹

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Typography Essentials Revised and Updated

$49⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for designers working with type across various media who seek a clear, hands-on reference to improve their typography skills.

This completely revised and updated version of Typography Essentials: 100 Design Principles for Working with Type is a hands-on resource, organizing the many complex choices surrounding the effective use of typography.

Description

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distils and organises the many complex issues surrounding the effective use of typography.

An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.

Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more.

Typography Essentials is for designers of every medium in which type plays a major role, and is organised and designed to make the process enjoyable and entertaining, as well as instructional.

Book Details

INFORMATION

ISBN: 9781631596476

Publisher: Quarto Publishing Group USA Inc

Format: Paperback / softback

Date Published: 10 January 2019

Country: United States

Imprint: Rockport Publishers Inc.

Illustration: 300 color photos

Audience: Professional and scholarly

DIMENSIONS

Width: 216.0mm

Height: 254.0mm

Weight: 250g

Pages: 208

Collections

Arts & Culture Ina Saltz Non-Fiction

About the Author

Ina Saltz is an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidons Archive of Graphic Design. She currently teaches classes on the business website Lynda.com, where she has close to 2 million viewers.
Ina served as the Design Director at Time magazine (International Editions), Worth magazine, and others. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association. Ina lives in New York City. Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2 and her favorite characters are &, Q, Z, and R.