The Winner Effect

Name: The Winner Effect
Brand: Allen & Unwin
SKU: 9781408831656
Price: 24.99 NZD
Availability: InStock

The Science of Success and How to Use It

By Ian Robertson

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Summary

The Winner Effect by Ian Robertson delves into the psychological and biological factors that contribute to success. It explores how winning can transform our minds and bodies, enhancing motivation and drive, while also presenting potential pitfalls. The book provides insights into how victories, small or large, shape our cognitive and emotional state, offering guidance on leveraging this effect for personal and professional development.
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Format: Paperback / softback

$24⁹⁹

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The Winner Effect

$24⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this insightful read if you're fascinated by the psychology of success and how winning affects the brain and behaviour. It's perfect for those interested in understanding the dynamics of power, competition, and motivation in both personal and professional contexts.

The Winner Effect

Robertson shows how success causes dramatic changes to brains that make people smarter, more focused, and more ruthless. He reveals how power can be as physically addictive as any drug and able to make people worse, not better, at succeeding in the future.

One of the world's most respected neuroscientists, shows how success affects the inner workings of the brain and explores the implications for all of us, in business, on the public stage and in our emotional lives.

Description

The Winner Effect by Ian Robertson explores the intriguing question: What makes a winner? Why do some individuals find success in life and business while others face failure?

The 'winner effect' is a fascinating concept from biology that describes how an animal, after winning a few fights against weaker opponents, becomes more likely to win future encounters against stronger foes. As Robertson illuminates, this phenomenon also applies to humans. Success chemically alters the brain, enhancing focus, intelligence, confidence, and aggression. The more you win, the likelier you are to continue winning. However, this success comes with a potential downside: winning can become physically addictive.

By delving into the mental and physical transformations within the brain of a 'winner', Robertson reveals how these changes occur and why they impact certain individuals differently. This understanding offers insights into what makes someone a winner or a loser. Robertson provides valuable answers that can help us better comprehend the behaviour of business colleagues, employees, family, and friends.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Winner Effect by Ian Robertson blends compelling narratives with cutting-edge science to explore the difference between merely coming first and being a genuine winner. Reviewers highlight the book's vivid and instructive storytelling on empowerment and failure, praising its engaging insights into how winning affects us psychologically and chemically. Robertson’s anti-deterministic approach suggests that our behaviour patterns can be changed by understanding and effort. With its integration of psychology, neuroscience, and famous examples, the book is described as both meticulously researched and hard to put down.

Book Details

INFORMATION

ISBN: 9781408831656

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 14 March 2013

Country: United Kingdom

Imprint: Bloomsbury Publishing PLC

Audience: General / adult

DIMENSIONS

Spine width: 22.0mm

Width: 128.0mm

Height: 196.0mm

Weight: 226g

Pages: 320

Collections

Ian Robertson Mindset & Self Help New Year, New You Non-Fiction Personal Development Philosophy & Psychology Self-Help & Personal Development

About the Author

A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.

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