Copywriting Third Edition
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great...Paperback$5400Elsewhere:$5999Unit price /UnavailableAvailableShips in 4-6 weeksI love it. What is it?
No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. Published on the occasion of their 30th anniversary, I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from three decades of working with major brands and presents the firm’s...Paperback$7000Unit price /UnavailableAvailableShips in 4-6 weeks