Copywriting Third Edition

Name: Copywriting Third Edition
Brand: Unknown
SKU: 9781529420241
Price: 54.0 NZD
Availability: InStock

Successful writing for design, advertising and marketing

By Gyles Lingwood and Mark Shaw

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4.04

( 445 ratings, 48 reviews)

Summary

Copywriting Third Edition by Gyles Lingwood and Mark Shaw serves as an essential guide for aspiring and seasoned writers alike, focusing on the art and science of persuasive writing. The book offers practical insights into crafting compelling messages across various media, from print to digital platforms. By blending theory with real-world examples, it provides readers with tools to engage audiences effectively and achieve business goals.
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Format: Paperback / softback

$54⁰⁰

Elsewhere:

~~$59⁹⁹~~

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Copywriting Third Edition

$54⁰⁰

Elsewhere:

~~$59⁹⁹~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're keen to refine your copywriting skills and enhance your ability to create persuasive, compelling content. It's ideal for business professionals and entrepreneurs looking to improve their marketing strategies with practical insights and examples tailored to the ever-evolving world of advertising and communication.

Copywriting Third Edition

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Description

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications. Aspects of writing for social media are integrated throughout.

There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Copywriting Third Edition by Gyles Lingwood and Mark Shaw is praised as a comprehensive and systematic guide to copywriting. This updated edition goes beyond writing, integrating strategy with the creative process, and provides practical examples and illustrations. It's considered essential for anyone looking to enhance their writing skills, particularly in advertising, branding, and design. The book effectively addresses the challenges of crafting persuasive copy and is a recommended resource across various creative academic courses.

Book Details

INFORMATION

ISBN: 9781529420241

Publisher: Quercus Publishing

Format: Paperback / softback

Date Published: 13 September 2022

Country: United Kingdom

Imprint: Laurence King Publishing

Illustration: 200 illustrations

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 172.0mm

Height: 244.0mm

Weight: 640g

Pages: 240

Collections

Business & Entrepreneurship Education & Reference Gyles Lingwood Laurence King Publishing Mark Shaw Marketing & Sales Non-Fiction Technology & Digital Transformation in Business

About the Author

Gyles Lingwood (Author)

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Mark Shaw (Author)

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organisations. He died in 2017.

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