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Aligning Strategy and Sales
The Choices, Systems, and Behaviors that Drive Effective Selling
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Check link for latest rating. ( 140 ratings, 10 reviews)
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Aligning Strategy and Sales
$7499
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Aligning Strategy and Sales will give you the know-howand tools todo exactly what the title promises.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is—or should be—an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't. This book will help readers close the gap.
It is not another book about strategy formulation or another selling skills manual. This book is about aligning strategy and go-to-market efforts. Practical, thoughtful, clear, and engaging, Aligning Strategy and Sales will give you the know-how and tools to do exactly what the title promises.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Frank V. Cespedes' Aligning Strategy and Sales has been widely praised for its insightful and engaging approach to aligning sales with business strategy. Reviewers appreciate its practical framework for diagnosing and managing vital sales factors, stressing that it fills a gap left by books focusing narrowly on sales techniques. It's lauded as a must-read for anyone involved in strategy or sales, with accolades noting its practical insights and effective writing style.
Book Details
INFORMATION
ISBN: 9781422196052
Publisher: Harvard Business Press
Format: Hardback
Date Published: 02 September 2014
Country: United States
Imprint: Harvard Business Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 566g
Pages: 336
About the Author
Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of established corporations as well as start-ups, and consulted to companies around the world. He is the author of six books and many articles in Harvard Business Review, the Wall Street Journal, California Management Review, and other publications.
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