Aligning Strategy and Sales

Name: Aligning Strategy and Sales
Brand: Unknown
SKU: 9781422196052
Price: 74.99 NZD
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The Choices, Systems, and Behaviors that Drive Effective Selling

By Frank V. Cespedes

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Summary

Aligning Strategy and Sales by Frank V. Cespedes explores the critical relationship between a company's strategic goals and its sales operations. It provides insights and frameworks for ensuring that sales efforts are effectively aligned with business strategies, ultimately driving success and profitability. The book offers practical guidance for bridging the gap between strategic planning and execution in sales.
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Format: Hardback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are interested in understanding how to effectively connect strategic planning with sales execution. It provides practical guidance for aligning business strategies with the sales force, addressing common disconnects between strategy and sales performance. Ideal for business leaders and entrepreneurs seeking to optimise their sales processes and drive growth.

Aligning Strategy and Sales

Aligning Strategy and Sales will give you the know-howand tools todo exactly what the title promises.

Description

Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is—or should be—an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't. This book will help readers close the gap.

It is not another book about strategy formulation or another selling skills manual. This book is about aligning strategy and go-to-market efforts. Practical, thoughtful, clear, and engaging, Aligning Strategy and Sales will give you the know-how and tools to do exactly what the title promises.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Frank V. Cespedes' Aligning Strategy and Sales has been widely praised for its insightful and engaging approach to aligning sales with business strategy. Reviewers appreciate its practical framework for diagnosing and managing vital sales factors, stressing that it fills a gap left by books focusing narrowly on sales techniques. It's lauded as a must-read for anyone involved in strategy or sales, with accolades noting its practical insights and effective writing style.

Book Details

INFORMATION

ISBN: 9781422196052

Publisher: Harvard Business Press

Format: Hardback

Date Published: 02 September 2014

Country: United States

Imprint: Harvard Business Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 155.0mm

Height: 234.0mm

Weight: 566g

Pages: 336

Collections

Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Frank V. Cespedes Non-Fiction

About the Author

Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of established corporations as well as start-ups, and consulted to companies around the world. He is the author of six books and many articles in Harvard Business Review, the Wall Street Journal, California Management Review, and other publications.

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