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Big Brands Are Watching You

Marketing Social Justice and Digital Culture
By Francesca Sobande
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Brief Description
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations... Read More
Format: Paperback / softback
$5699
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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?

Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You).

Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Book Details

INFORMATION

ISBN: 9780520387072

Publisher: University of California Press

Format: Paperback / softback

Date Published: 10 January 2024

Country: United States

Imprint: University of California Press

Illustration: 10 b-w illustrations

Audience: Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 140.0mm

Height: 210.0mm

Weight: 318g

Pages: 252

Collections

Business & Entrepreneurship Education & Reference Francesca Sobande Marketing & Sales Science & Nature Uncategorised

About the Author

Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.

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