1
of
1
Big Brands Are Watching You
Marketing Social Justice and Digital Culture
Brief Description
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations...
Read More
Format: Paperback / softback
$5699
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Big Brands Are Watching You
$5699
Unit price
/
Unavailable
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?
Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You).
Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Book Details
INFORMATION
ISBN: 9780520387072
Publisher: University of California Press
Format: Paperback / softback
Date Published: 10 January 2024
Country: United States
Imprint: University of California Press
Illustration: 10 b-w illustrations
Audience: Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 140.0mm
Height: 210.0mm
Weight: 318g
Pages: 252
About the Author
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
Also by Francesca Sobande
View all-
The Anti-Racist Media Manifesto
Paperback$2399Unit price /UnavailableAvailableShips in 3-4 weeks
No collection found for handle: uncategorised
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
