100,000+ Books, Games & Puzzles in-stock 🇳🇿

Auckland Store open until 5pm on Sat & Sun 🎉

Why Start-Ups Fail

Avoiding the traps on the path to commercial success
Brief Description
A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why... Read More
Format: Hardback
TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of Why Start-Ups Fail. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

A shocking 90% of start-ups fail, many unnecessarily. This book helps us understand the causes of these failures and how both entrepreneurs and investors can avoid them.

A shocking 90% of start-ups fail, many unnecessarily. This book helps us understand the causes of these failures and how both entrepreneurs and investors can avoid them.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor.

From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin – who has been at both sides of the investment table – guides you through the six major reasons why start-ups fail, and how to avoid them.

Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you’re a founder or an investor, if you’re going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie’s common-sense approach offers the experience of a venture capitalist who has been there and done that.

Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

Book Details

INFORMATION

ISBN: 9781399430227

Publisher: Bloomsbury Publishing PLC

Format: Hardback

Date Published: 05 March 2026

Country: United Kingdom

Imprint: Bloomsbury Business

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 24.0mm

Width: 158.0mm

Height: 238.0mm

Weight: 440g

Pages: 240

About the Author

Dr Bernard J Bulkin OBE has worked in venture capital for 21 years, investing in both Silicon Valley and in London, as well as being an Angel investor. He has also founded, led and invested in some companies that have failed! He is an Emeritus Professorial Fellow of the University of Cambridge and has been a Vice President of the Energy Institute. He has served on numerous company boards, from start-ups to large public companies. His radio series, Environment on the Edge, was broadcast on Voice America and he has contributed to the Huffington Post and Guardian Business.

More from Business & Entrepreneurship

View all

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.