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The Housefly Effect
How Nudge Psychology Steers Your Everyday Behaviour
Brief Description
THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd like to think—every day we overestimate our ability to resist temptation. Effective advertising experts use this...
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An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.
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Description
THE INSTANT INTERNATIONAL BESTSELLER
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we'd like to think—every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word—these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
The Housefly Effect reveals how to recognise some of the things that affect our behaviour every day and how we can use this knowledge to our advantage.
Book Details
INFORMATION
ISBN: 9781835011447
Publisher: Bedford Square Publishers
Format: Paperback / softback
Date Published: 17 July 2025
Country: United Kingdom
Imprint: Bedford Square Publishers
Contributors:
- Translated by Anna Asbury and Laura Vroomen
Audience: General / adult
DIMENSIONS
Width: 129.0mm
Height: 198.0mm
Weight: 250g
Pages: 240
About the Author
Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet. Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.
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