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Adobe Analytics For Dummies
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Adobe Analytics For Dummies
"Explore visualization and data fundamentals; Analyze consumer behavior on your digital properties; Apply calculated metrics to advance your analysis"--Cover.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Use Adobe Analytics as a marketer — not a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilise Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
- Evaluate your marketing strategies and campaigns
- Explore implementation fundamentals and report architecture
- Apply Adobe Analytics to multiple sources
- Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Book Details
INFORMATION
ISBN: 9781119446088
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 10 May 2019
Country: United States
Imprint: For Dummies
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 188.0mm
Height: 234.0mm
Weight: 522g
Pages: 400
About the Author
Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.
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