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Product Development

An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch
By David V. Tennant
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Product Development by David V. Tennant provides a detailed roadmap for engineers and businesspeople to successfully bring products to market. Covering the entire development process, it includes business strategy, team collaboration, funding, design, testing, and launch. The book uses practical tutorials, case studies, and exercises to teach interdisciplinary skills essential for early-career engineers and marketers involved in product creation.
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Format: Hardback
$18099
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for early- to mid-career engineers, marketers, and business professionals in product-oriented companies, as well as students in upper-level undergraduate Product Development courses.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Product Development

An insightful development roadmap to help engineers and businesspeople successfully bring a product to market

In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch.

The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market.

Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes:

  • Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership.
  • Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership.
  • Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders.
  • In-depth examinations of how to move forward with product development after project approval.

Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.

Book Details

INFORMATION

ISBN: 9781119780137

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 05 April 2022

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 183.0mm

Height: 254.0mm

Weight: 680g

Pages: 240

Collections

David V. Tennant Education & Reference Engineering, Technology & Agriculture Non-Fiction

About the Author

David V. Tennant, PE, PMP, MBA, is Founder of Windward Consulting Group, a firm that provides strategic planning, project rescues, and training to international companies in the power, electric, and manufacturing sectors. He holds engineering degrees from Florida Atlantic University and the Georgia Institute of Technology and is Chair Emeritus of the Atlanta chapter of PMI.

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