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Business Development For Dummies
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Business Development For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreGrowing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Growing a small business requires more than just sales.
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to the customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business into an overarching strategy that continually works toward growth. Business Development For Dummies provides a model and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development and how it differs from sales.
- Build a practical, step-by-step business development strategy.
- Incorporate marketing, sales, and customer management into general planning.
- Develop and implement a growth-enhancing partnership strategy.
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth and make it stick – Business Development For Dummies shows you how.
Book Details
INFORMATION
ISBN: 9781118962718
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 06 March 2015
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 28.0mm
Width: 185.0mm
Height: 231.0mm
Weight: 567g
Pages: 432
About the Author
Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
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