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Identity Designed
The Definitive Guide to Visual Branding
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Check link for latest rating. ( 210 ratings, 21 reviews)
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Identity Designed
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for design students, freelance designers, and entrepreneurs seeking to enhance their understanding of brand identity and its business impact. Also valuable for professionals looking to deepen their knowledge of visual identity projects and apply best practices across diverse creative contexts.
Identity Designed is an essential reference on brand identity design, including examples from todays top designers.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities. Identity Designed is redefining what it is to have a brand identity.
Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-calibre projects from a variety of the world's most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations.
This manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised as both beautifully designed and deeply insightful, Identity Designed is lauded for its thorough exploration of the identity design process. Industry experts highlight its collection of original work alongside detailed analysis, with emphasis on the importance of research and practical relevance. Reviews commend David Airey's ability to inspire and provide revealing discussions from top creative studios worldwide.
Book Details
INFORMATION
ISBN: 9781631595943
Publisher: Quarto Publishing Group USA Inc
Format: Hardback
Date Published: 24 January 2019
Country: United States
Imprint: Rockport Publishers Inc.
Illustration: 300 color photos
Audience: Professional and scholarly
DIMENSIONS
Width: 216.0mm
Height: 254.0mm
Weight: 250g
Pages: 288
Collections
About the Author
David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. Davids blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Logo Design Love and Work for Money, Design for Love.
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Identity Designed: The Process
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