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How to Get to the Top of Google Search
A Practical SEO Guide
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Brief Description
Learn how to get your product or service onto the top page of Google searches. Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional...
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How to Get to the Top of Google Search
$3200
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Unavailable
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Description
Learn how to get your product or service onto the top page of Google searches.
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the misinformation and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools, and much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
As well as practical and actionable advice (and 'red flags' to avoid), the book also looks ahead to consider the future of search marketing.
Book Details
INFORMATION
ISBN: 9780143773535
Publisher: Random House New Zealand Ltd
Format: Paperback / softback
Date Published: 05 March 2019
Country: New Zealand
Imprint: Random House New Zealand Ltd
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 138.0mm
Height: 206.0mm
Weight: 310g
Pages: 288
About the Author
Richard Conway has a BSc (Hons) in business computing. He arrived in New Zealand from the UK in 2009, and started Pure SEO with just $200 to spend on one single web page. From that small start he grew the business, using digital marketing and networks that he established. Pure Seo is now New Zealand's largest specialist search agency and has four offices in New Zealand and Australia. Richard also lectures for the Marketing Association and Unitec, and is a guest lecturer for the University of Auckland MBA programme. He also writes monthly columns for M2 magazine, M2 Woman magazine and New Zealand Business magazine.
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