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Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
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Check link for latest rating. ( 2,314 ratings, 204 reviews)
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Format: Paperback / softback
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Play Bigger
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Play Bigger
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
In today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old ones.
The category is the new strategy.
The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure.
Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop, and rule a category over time.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Play Bigger showcases how successful companies dominate their markets by creating entirely new categories. Reviewers note the authors’ rich experiences in Silicon Valley provide valuable insights into becoming a market leader through innovation and bold strategic thinking.
Book Details
INFORMATION
ISBN: 9780349411361
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 14 June 2016
Country: United Kingdom
Imprint: Piatkus Books
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 21.0mm
Width: 157.0mm
Height: 234.0mm
Weight: 334g
Pages: 272
About the Author
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
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