Pharmacies
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Pharmacies constitute a special form of commercial architecture. This title features examples that show the design sophistication with which pharmacies, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists shelves and the competitors.
Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the "atmosphere of space": since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means.
In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience.
The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists' shelves β and the competitors.
Series: Architecture in Focus
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INFORMATION
ISBN: 9783037680964
Publisher: Braun Publishing AG
Format: Hardback
Date Published: 12 December 2011
Country: Switzerland
Imprint: Braun Publishing AG
Illustration: Illustrated in colour throughout, with architectural plans and drawings
Audience: General / adult
DIMENSIONS
Width: 225.0mm
Height: 295.0mm
Weight: 1910g
Pages: 288
Also by Chris van Uffelen
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