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Nudge
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Nudge
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives.
Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"βa concept the authors inventedβto help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily livesβCOVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances that we donβt want and keep us from getting what we do want)βall while honouring one of the cardinal rules of nudging: make it fun!
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Nudge is lauded for being both enlightening and engaging, offering fresh insights into behavioural science and its application in decision-making and policy. The updated edition incorporates new content dealing with modern challenges, like bureaucratic hurdles, and has been praised for enhancing the reader's understanding by adding depth to the original concepts. Reviews highlight its significant impact on both societal and individual decision-making approaches, calling it essential reading for those looking to harness behavioural science effectively.
Book Details
INFORMATION
ISBN: 9780300262285
Publisher: Yale University Press
Format: Hardback
Date Published: 24 August 2021
Country: United States
Imprint: Yale University Press
Edition: The Final Edition
Illustration: 8 b-w illus.
Audience: General / adult
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 250g
Pages: 384
About the Author
Richard H. Thaler, winner of the 2017 Nobel Memorial Prize in Economic Sciences, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicagoβs Booth School ofΒ Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University.
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