200,000+ Books, Games & Puzzles in-stock 🇳🇿 

Black Friday Sale on Now! Save up to 25% off Books, Toys, Board Games, & Puzzles! ✨

Writing for Impact

8 Secrets from Science That Will Fire Up Your Readers’ Brains
By Bill Birchard
0.0 (0 reviews)
3.75 goodreads logo

Ratings/reviews counts are updated frequently.

Check link for latest rating. ( 99 ratings, 25 reviews)
Format: Paperback / softback
$3200
Elsewhere:
$3500
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Learn the keys to energizing your writing, engaging readers, and breaking out with influence.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skilfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will:
  • Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
  • Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
  • Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
  • Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
  • Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.

Book Details

INFORMATION

ISBN: 9781400241484

Publisher: HarperCollins Focus

Format: Paperback / softback

Date Published: 27 April 2023

Country: United States

Imprint: HarperCollins Leadership

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 138.0mm

Height: 213.0mm

Weight: 235g

Pages: 256

Collections

Bill Birchard Business & Entrepreneurship Career Development Education & Reference Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development

About the Author

Bill Birchard is a veteran journalist in business, management, the environment, and social responsibility. He coaches authors in book development and writing. His work as a coach and journalist has appeared in five books and magazines including Fast Company, CFO, Strategy+Business, and Enterprise.

Browse lists from our team

The Latest at Book Hero

View all

More from Business & Entrepreneurship

View all
  • How To Be Wrong
    Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...
    By Rowan Simpson
    Paperback
    $3600
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • On Sale
    12% off
    Roadmap to Property Success
    Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....
    By Steve Goodey
    Paperback
    $2800
    Elsewhere:
    $3999
    In Stock
    Ships today
  • Shoe Dog
    Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...
    By Phil Knight
    Paperback
    $2400
    Elsewhere:
    $2899
    (1)
    In Stock
    Ships today
  • Business Made Simple
    Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...
    By Donald Miller
    Paperback
    $2600
    Elsewhere:
    $3000
    In Stock
    Ships today
  • On Sale
    23% off
    The Five Dysfunctions of a Team
    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...
    By Patrick M. Lencioni
    Hardback
    $3300
    Elsewhere:
    $5199
    (1)
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    Good To Great
    Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...
    By Jim Collins
    Hardback
    $5400
    Elsewhere:
    $6000
    (3)
    In Stock
    Ships today
  • This Is Strategy
    From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...
    By Seth Godin
    Paperback
    $3150
    Elsewhere:
    $3999
    (1)
    Available
    Ships in 4-6 weeks
  • Tim's Pick Tim's Pick
    Zero to One
    Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...
    By Blake Masters and Peter Thiel
    Paperback
    $2500
    Elsewhere:
    $3000
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    Blue Ocean Strategy, Expanded Edition
    Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...
    By W. Chan Kim and Rene A. Mauborgne
    Hardback
    $7800
    (1)
    Available
    Ships in 2-3 weeks
  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
    Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...
    By Jeffrey Liker
    Hardback
    $7000
    Elsewhere:
    $8100
    (1)
    In Stock
    Ships today
  • High Output Management
    High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...
    By Andrew S. Grove
    Paperback
    $3699
    Elsewhere:
    $3700
    In Stock
    Ships today
  • How to Grow Your Small Business
    The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...
    By Donald Miller
    Paperback
    $2900
    Elsewhere:
    $3500
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 200,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.