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Competitive Strategy For Dummies
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Competitive Strategy For Dummies
$3799
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Competitive Strategy For Dummies
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Fundamental to management thinking and economic theory, Competitive Strategy for Dummies offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories, and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business, and apply them to assess industries, understand competitors, choose competitive positions, and gain— and maintain—competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in action
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
Book Details
INFORMATION
ISBN: 9780470779309
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 02 April 2009
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 38.0mm
Width: 193.0mm
Height: 239.0mm
Weight: 726g
Pages: 392
About the Author
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.
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