Richard Pettinger

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter:...

Fundamental to management thinking and economic theory, Competitive Strategy for Dummies offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories, and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and...