Think Bigger

Name: Think Bigger
Brand: Unknown
SKU: 9780231198844
Price: 47.99 NZD
Availability: InStock

How to Innovate

By Sheena Iyengar

Summary

In Think Bigger by Sheena Iyengar, the author explores innovative strategies and tools to unlock creativity and successful decision-making in business. The book delves into how individuals and organisations can harness the power of choice to foster breakthroughs and achieve entrepreneurial success. Through engaging stories and cutting-edge research, Iyengar provides practical insights that empower readers to transform their approach to problem-solving and opportunity creation.
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Format: Hardback

$47⁹⁹

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Think Bigger

$47⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this insightful read if you're looking to expand your knowledge on decision-making and innovation in the business world. This book delves into the psychological and strategic aspects of entrepreneurship, offering practical advice on how to envision and achieve ambitious goals. Perfect for those wanting to harness creativity and make impactful business choices.

Think Bigger

In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

Description

In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?"

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Think Bigger by Sheena Iyengar is praised for offering a structured way to pursue ambitious goals and innovation. Critics highlight the book's insightful framework for entrepreneurs and innovators, describing it as an essential guide for developing impactful ideas. The book debunks creativity myths and provides practical advice for thinking bigger in both business and personal contexts.

Book Details

INFORMATION

ISBN: 9780231198844

Publisher: Columbia University Press

Format: Hardback

Date Published: 11 April 2023

Country: United States

Imprint: Columbia University Press

Illustration: 47 figures, 8 tables

Audience: General / adult

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 0g

Pages: 248

Collections

Business & Entrepreneurship Business Innovation & Creativity Non-Fiction Sheena Iyengar Technology & Digital Transformation in Business

About the Author

Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.