The Innovation Mindset

Name: The Innovation Mindset
Brand: Unknown
SKU: 9780231203081
Price: 56.99 NZD
Availability: InStock

Eight Essential Steps to Transform Any Industry

By Lorraine Marchand

0.0 (0 reviews)

Summary

The Innovation Mindset by Lorraine Marchand delves into the principles and practices essential for fostering a culture of innovation within organisations. The book offers practical strategies for identifying opportunities, overcoming obstacles, and effectively executing creative ideas that drive growth. It's an insightful guide for entrepreneurs and business leaders aiming to cultivate an agile, forward-thinking approach in today's competitive market.
Read More

Format: Hardback

$56⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

The Innovation Mindset

$56⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are seeking practical strategies to foster creativity and innovation in business settings. It provides insights into transforming ideas into successful ventures, making it an excellent read for entrepreneurs, business leaders, and anyone interested in enhancing their problem-solving skills.

The Innovation Mindset

Lorraine Marchand lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization.

Description

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?

Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organisation. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent.

She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.

Marchand's how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Innovation Mindset by Lorraine Marchand has been praised for its practical roadmap to fostering creativity and innovation within any organisation. Reviews highlight its engaging anecdotes, relevant examples, and effective strategies for setting a culture conducive to innovation. It is notably recognised for making the innovation process transparent, accessible, and applicable in various business contexts, with its insights especially valuable for both experienced executives and new entrepreneurs.

Book Details

INFORMATION

ISBN: 9780231203081

Publisher: Columbia University Press

Format: Hardback

Date Published: 13 September 2022

Country: United States

Imprint: Columbia University Press

Illustration: 38 figures and tables

Audience: General / adult

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 0g

Pages: 320

Collections

Business & Entrepreneurship Business Innovation & Creativity Lorraine Marchand Non-Fiction Technology & Digital Transformation in Business

About the Author

Lorraine Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School.

John Hanc writes for the New York Times, Smithsonian, Newsday, and Brain & Life. The author or cowriter of more than twenty books, he also teaches writing at New York Institute of Technology.