I'm Afraid Debbie from Marketing Has Left for the Day

Name: I'm Afraid Debbie from Marketing Has Left for the Day
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SKU: 9781786279484
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How to Use Behavioural Design to Create Change in the Real World

By Morten Münster

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Summary

I'm Afraid Debbie from Marketing Has Left for the Day by Morten Münster explores the intricate dynamics of business communication and decision-making, offering insights into how organisations can be more effective. It combines behavioural economics and humorous anecdotes to examine why good ideas often fail to take root in the corporate world. The book provides practical strategies to overcome common workplace challenges and drive meaningful change.
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Format: Paperback / softback

$35⁰⁰

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I'm Afraid Debbie from Marketing Has Left for the Day

$35⁰⁰

Elsewhere:

~~$37⁹⁹~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you’re keen on uncovering the psychological barriers to change within organisations. It's ideally suited for those interested in translating behavioural insights into practical strategies for business success while enjoying a touch of humour along the way.

I'm Afraid Debbie from Marketing Has Left for the Day

In this ground-breaking book author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change

Description

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups, and institutions, he demonstrates how the rules can be learned and applied in different contexts.

Book Details

INFORMATION

ISBN: 9781786279484

Publisher: Quercus Publishing

Format: Paperback / softback

Date Published: 11 March 2021

Country: United Kingdom

Imprint: Laurence King Publishing

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 34.0mm

Width: 136.0mm

Height: 204.0mm

Weight: 340g

Pages: 304

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Leadership & Management Laurence King Publishing Morten Münster Non-Fiction Technology & Digital Transformation in Business

About the Author

Morten MA nster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.