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Effective Data Storytelling
How to Drive Change with Data, Narrative and Visuals
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Effective Data Storytelling
$7999
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.
Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualisation while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:
- Transform your insights and data visualisations into appealing, impactful data stories
- Learn the fundamental elements of a data story and key audience drivers
- Understand the differences between how the brain processes facts and narrative
- Structure your findings as a data narrative, using a four-step storyboarding process
- Incorporate the seven essential principles of better visual storytelling into your work
- Avoid common data storytelling mistakes by learning from historical and modern examples
Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
Book Details
INFORMATION
ISBN: 9781119615712
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 23 January 2020
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 158.0mm
Height: 231.0mm
Weight: 680g
Pages: 336
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About the Author
BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.
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