Stakeholder Whispering

Learn to uncover what your managers, clients, customers, and other stakeholders need before doing what they ask.

People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

Inside the book:

• Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need.
• Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs.
• Transform your organisation from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements.

Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.