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Working Backwards

Insights, Stories, and Secrets from Inside Amazon
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( 6,374 ratings, 597 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Working Backwards offers an insider's look at Amazon's management principles and practices. Written by two former Amazon executives, the book explores the company's key strategies and mechanisms that contributed to its growth and innovation, focusing on methods like the "working backwards" approach, which starts with the customer and works in reverse to engineer success. The authors provide detailed insights into decision-making processes, leadership principles, and the culture that have shaped Amazon's business operations.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're intrigued by the inner workings of one of the world's most successful companies, Amazon. Delving into its leadership principles and business strategies, it offers insights from insiders on how innovation and effective decision-making have driven its impressive growth. Perfect for entrepreneurs and business enthusiasts eager to apply these strategies to their ventures.

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Working Backwards

An insider’s view of Amazon, perfect for leaders who want to succeed in 21st-century business.

An insider's view of Amazon, perfect for leaders who want to succeed in 21st-century business.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Essential for any leader in any industry - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services—including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services—to life. Through the story of these innovations, they reveal the principles and practices that drive Amazon's success.

Through their wealth of experience, they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.

Working Backwards should be read by anyone interested in the real thing—the principles, processes, and practices of twenty-first-century management and leadership - Forbes

Gives us the story as it developed at the time—and that is probably worth the cover price of the book in itself - Financial Times

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Working Backwards by Colin Bryar and Bill Carr is highly praised for its insightful exploration of Amazon's management practices and success strategies. It is recommended for business leaders and entrepreneurs aiming to drive growth through innovation and customer focus. Reviewers highlight its practical, case-study approach, making it a valuable text for understanding modern management and leadership.

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Book Details

INFORMATION

ISBN: 9781529033847

Publisher: Pan Macmillan

Format: Paperback / softback

Date Published: 18 August 2022

Country: United Kingdom

Imprint: Pan Books

Audience: General / adult

DIMENSIONS

Spine width: 19.0mm

Width: 130.0mm

Height: 197.0mm

Weight: 212g

Pages: 304

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About the Author

Bill Carr joined Amazon in 1999 and spent more than fifteen years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Colin Bryar joined Amazon in 1998 - four years after its founding - and spent the next twelve years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was 'Chief of Staff' to Jeff Bezos.

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