Net Gain

Name: Net Gain
Brand: Hachette Aotearoa New Zealand
SKU: 9780875847597
Price: 54.99 NZD
Availability: InStock

Expanding Markets through Virtual Communities

By John Hagel III and Arthur G. Armstrong

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Summary

Net Gain by John Hagel III and Arthur G. Armstrong explores how businesses can harness the potential of the internet to create opportunities and expand their influence. The authors delve into the strategic framework needed to develop online communities that generate substantial economic value and leverage network effects for sustainable growth. Perfect for those seeking insights into the intersection of technology and business strategy.
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Format: Hardback

$54⁹⁹

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Net Gain

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're intrigued by the intersection of business strategy and the digital economy, this book may appeal to you. It offers insights into leveraging technology to create strategic advantages and explores how networked organisations can enhance personal and professional growth. Perfect for those interested in digital transformation and innovation in business.

Net Gain

Identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. This book offers numerous real-world scenarios and lessons for building value and creating competitive edge.

Description

This text on competing successfully in the online world is organised into three sections: virtual communities as sources of power and profitability; establishing a virtual community; and the implications for firm and industry structure.

Issues explored include managing new kinds of customer expectations, partnering to leverage technological capabilities, and choosing where and how to compete.

The text aims to help managers avoid the costly mistake of waiting before establishing a virtual community, and forces them to rethink what they understand to be driving their businesses.

Book Details

INFORMATION

ISBN: 9780875847597

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 23 January 1997

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 165.0mm

Height: 241.0mm

Weight: 0g

Pages: 256

Collections

Arthur G. Armstrong Business & Entrepreneurship Business Strategy & Negotiation Computing & Technology Education & Reference John Hagel III Non-Fiction Self-Help & Personal Development Technology & Digital Transformation in Business

About the Author

John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.