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Entrepreneurship in Tourism
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Summary
Designed with learning outcomes, reflective practice activities, and international case studies, it encourages critical thinking and real-world application.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students enrolled in undergraduate and graduate tourism degree programmes, as well as educators and practitioners seeking a foundational understanding of entrepreneurship in tourism.
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This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.
Entrepreneurship in Tourism is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.
Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
Book Details
INFORMATION
ISBN: 9781138048775
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 06 December 2018
Country: United Kingdom
Imprint: Routledge
Illustration: 19 Tables, color; 11 Line drawings, color; 3 Halftones, color; 14 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 502g
Pages: 254
About the Author
Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.
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