The Customer Century

Name: The Customer Century
Brand: Taylor & Francis
SKU: 9780415921992
Price: 341.0 NZD
Availability: InStock

Lessons from World Class Companies in Integrated Communications

By Anders Gronstedt

Series: Routledge Corporate Communication Series

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Summary

The Customer Century offers insights based on extensive interviews with senior marketing and corporate communications leaders from leading companies like Hewlett-Packard, Ericsson, Philips, and Xerox. The book emphasises the necessity for companies to integrate their communications in three dimensions: externally with key customers, vertically between management and frontline staff, and horizontally across departments. Filled with practical advice, it equips organisations to succeed in an era dominated by customer focus.
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Format: Hardback

$341⁰⁰

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The Customer Century

$341⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for senior marketing and corporate communications managers, business leaders, and anyone interested in mastering customer-centric communication strategies to advance organisational success.

This book is a roadmap to success in the "customer century." Based on interviews with top marketing and communications managers, this provides the keys to thriving in the upcoming "customer century".

Description

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming Customer Century.

Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments.

Packed with hands-on advice, this book is an essential guide to success in the Customer Century.

Series: Routledge Corporate Communication Series

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The Customer Century

By Anders Gronstedt

Hardback

$341⁰⁰

Available
Ships in 4-6 weeks

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Esteemed professionals praise The Customer Century for its strategic approach and practical guidance. Paul A. Argenti lauds it for pioneering corporate communication strategies for the customer-focused era. Lars Goran Johansson finds it inspiring and full of actionable ideas, while Robert F. Lauterborn endorses it as a clear guide to building profitable customer relationships through Integrated Marketing Communications.

Book Details

INFORMATION

ISBN: 9780415921992

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 18 January 2000

Country: United Kingdom

Imprint: Routledge

Audience: Professional and scholarly

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 630g

Pages: 252

Collections

Anders Gronstedt Business & Entrepreneurship Business Leadership & Management Finance & Investment Marketing & Sales Non-Fiction Politics & Current Affairs Series: Routledge Corporate Communication Series

About the Author

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.

The Customer Century