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Editing by Design
The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Check link for latest rating. ( 157 ratings, 11 reviews)
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Editing by Design
$6499
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for designers seeking better design understanding, writers and editors aiming for vivid communication, and editorial directors or publishers pursuing a competitive edge in media.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
An Industry Classic, Revised for the Modern Age
This classic guide to winning readers for designers, art directors, and editors has been completely updated to be applicable to both online and print publication design. As it contains truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
- How to think about "editing" and "design" as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using colour as a branding device
Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Communication Arts praises Jan V. White as a leading figure in publication design theory. Publisher's Weekly calls the book one of the best practical guides on graphics in publications. Walter Bernard recommends it as essential reading for magazine professionals, particularly editors. Peter P. Jacobi highlights its wealth of useful ideas, noting it leads to impactful and refined publications.
Book Details
INFORMATION
ISBN: 9781621537601
Publisher: Skyhorse Publishing
Format: Paperback / softback
Date Published: 05 January 2021
Country: United States
Imprint: Allworth Press,U.S.
Edition: 4th Edition
Illustration: 150 4C illustrations throughout
Audience: General / adult
DIMENSIONS
Spine width: 17.0mm
Width: 203.0mm
Height: 254.0mm
Weight: 948g
Pages: 232
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About the Author
Jan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014.
Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com
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