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THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE
HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET
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Format: Hardback
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THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE
$3400
$3700
Elsewhere:
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
How to win in the world's largest retail market.
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
The Smart Business Guide to China E-commerce helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.
A quick, punchy read, The Smart Business Guide to China E-commerce is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:
- How any brand can be a pure-play e-commerce brand in China
- How Chinese consumers are different from U.S. consumers
- The main platforms and social media channels
- Case studies of success and failure in China
- How to deal with market entry challenges, trademark registration, and product approval
- How to compete and win in the most challenging - and most promising - retail market in the world
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Smart Business Guide to China E-Commerce is praised for providing a comprehensive strategy for businesses aiming to enter or expand in China's advanced e-commerce market. It emphasises the importance of having a robust e-commerce approach in China, highlighting that it is essential for every retail brand to succeed in this dynamic environment.
Book Details
INFORMATION
ISBN: 9789814954655
Publisher: Penguin Random House SEA
Format: Hardback
Date Published: 27 August 2021
Country: Singapore
Imprint: Penguin Random House SEA
Audience: General / adult
DIMENSIONS
Spine width: 20.0mm
Width: 158.0mm
Height: 240.0mm
Weight: 384g
Pages: 196
About the Author
One of the leading practitioners in China e-commerce, Frank Lavin is the founder and CEO of Export Now, a U.S. company that helps brands with China market entry and operating e-commerce stores. Export Now has worked with over one hundred brands from around the world in areas from market research, to strategy formulation, to e-commerce store operations. Frank Lavin previously served as Undersecretary of Commerce for International Trade, U.S. Ambassador to Singapore, and in other senior-level positions in government and banking. He has spent most of his life helping companies succeed in China and other overseas markets.
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