Insanely Simple

Name: Insanely Simple
Brand: Penguin Random House NZ
SKU: 9780670921195
Price: 27.0 NZD
Availability: InStock

The Obsession That Drives Apple's Success

By Ken Segall

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3.91

( 5,933 ratings, 352 reviews)

Summary

Insanely Simple by Ken Segall explores the concept of simplicity as the cornerstone of successful business practices, drawing insights from Apple's strategies. Segall, who worked closely with Steve Jobs, illustrates how the company's focus on simplicity led to breakthrough innovations and outstanding efficiency. The book provides compelling anecdotes and practical examples on how businesses can apply simplicity to improve their operations and achieve greater success.
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Format: Paperback / softback

$27⁰⁰

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Insanely Simple

$27⁰⁰

Elsewhere:

~~$30⁰⁰~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by the power of simplicity in driving innovation and success. Drawing from personal experiences with Apple's Steve Jobs, the author reveals insights into how embracing simplicity can lead to better decision-making and creativity. Ideal for readers interested in business strategies, branding, and the impact of streamlined thinking on productivity.

Insanely Simple

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

Ken will be hot property when he visits London on publication. As one of Steve Job's key lieutenants he offers a unique insider perspective on Apple. We'll target a mix of lifestyle, tech and business media including BBC Radio (Today, Richard Bacon, Steve Wright, Simon Mayo), Channel 4 News, the Sunday Times, G2 and Wired. We'll also introduce Ken to London's tech community at selected events.

Description

He put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success.

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.' -Steve Jobs

The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. This philosophy guides the way Apple is organised, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success, which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Insanely Simple by Ken Segall offers a captivating look into Steve Jobs's emphasis on simplicity as a driving force for Apple's success. Described as essential reading, the book provides practical insights into branding, marketing, and management, as observed from Segall's close working relationship with Jobs. Critics highlight its engaging narrative and valuable perspectives on how simplicity can cut through bureaucracy and enhance business efficacy.

Book Details

INFORMATION

ISBN: 9780670921195

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 04 April 2013

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 182g

Pages: 256

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Ken Segall Non-Fiction Penguin Books

About the Author

Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter- @ksegall