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Aristotle's Guide to Self-Persuasion
How Ancient Rhetoric Can Help You Change Your Life
Brief Description
Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing. Rhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it...
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Aristotle's Guide to Self-Persuasion
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Description
Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing.
Rhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience—yourself.
Illustrated with examples from history and pop culture—Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie—Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
Book Details
INFORMATION
ISBN: 9780241705735
Publisher: Penguin Books Ltd
Format: Hardback
Date Published: 14 October 2025
Country: United Kingdom
Imprint: Particular Books
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 27.0mm
Width: 143.0mm
Height: 224.0mm
Weight: 389g
Pages: 288
About the Author
Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.
Also by Jay Heinrichs
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Thank You for Arguing
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