Aristotle's Guide to Self-Persuasion

Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing.

Rhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience—yourself.

Illustrated with examples from history and pop culture—Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie—Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.