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The Business Book
Big Ideas Simply Explained
Series: DK Big Ideas
Brief Description
DK's best-selling guide to the "big ideas" of business - now fully revised and updated. How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Explaining the key ideas in the field of business in...
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Format: Hardback
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The Business Book
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Description
DK's best-selling guide to the "big ideas" of business - now fully revised and updated.
How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?
Explaining the key ideas in the field of business in a clear and simple way, The Business Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
The Business Book is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his "five stages" for team organization to Michael Porter and his "five forces" model.
Fully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of "hybrid" working, The Business Book is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.
Series: DK Big Ideas
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The Business Book
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The Mythology Book
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Big ideas, simply explained "Books, let's face it, are better than anything else." - Nick Hornby Turn the pages of The Literature Book to discover over 100 of the world's most enthralling reads, and the literary geniuses behind them. Storytelling is as old as humanity itself. Part of the Big Ideas Simply Explained series, The Literature Book introduces you to...Hardback$4800Unit price /UnavailableIn StockShips today
Book Details
INFORMATION
ISBN: 9780241696071
Publisher: Dorling Kindersley Ltd
Format: Hardback
Date Published: 02 April 2026
Country: United Kingdom
Imprint: DK
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 198.0mm
Height: 239.0mm
Weight: 250g
Pages: 360
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