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Who the Hell is Müller-Brockmann?

Conversations about the Swiss Style
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Who the Hell is Müller-Brockmann? explores the profound influence of typesetting and grid design on global graphic design culture. Through a one-week artistic research project, it gathers conversations with typographers, graphic designers, artists, curators, and writers, revealing anecdotes, scandals, and the complicated legacy of a design manifesto. The volume presents a collection of design artefacts that highlight the dynamic exchange between Swiss typography and international design, celebrating collaboration while acknowledging conflicts.
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Format: Paperback / softback
$3699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for graphic design professionals, typographers, artists, and students who are interested in the cultural and historical impact of design theory and practice.

Book Hero thinking about your next read

Investigating how and questioning why Swiss design principles of the 1950s and 60s could be so influential across decades, especially in the English-speaking world.

Investigating how and questioning why Swiss design principles of the 1950s and 60s could be so influential across decades, especially in the English-speaking world.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

How can typesetting or a grid have such a strong and long-time impact on a global community and emotionalise it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative or simply basking in past glories?

The concept of this one-week-long artistic research project, which raised these and many other related questions, was to hold conversations to discuss anecdotes, stories, scandals, and jealousies with typographers, graphic designers, artists, curators, and writers in a project space. Each guest was also asked to bring a design artefact that represents the diverse interactions of Swiss typography with the international design scene, all of which are presented in this volume. This builds a bridge between the typographic traditions and practices of the two countries, celebrating dialogue and collaboration without ignoring divergence and conflicts.

Who the Hell is Müller-Brockmann? invites readers to explore these intricate connections and uncover the stories that continue to shape the world of design.

Book Details

INFORMATION

ISBN: 9783721210071

Publisher: Niggli Verlag

Format: Paperback / softback

Date Published: 28 July 2022

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 150

Contributors:

  • Edited by Demian Conrad

Audience: General / adult

DIMENSIONS

Width: 116.0mm

Height: 186.0mm

Weight: 160g

Pages: 208

About the Author

Demian Conrad is a designer, publisher, educator and artist. He founded Automatico Studio in 2017, as a Swiss based design studio with an international reputation for conceptual art works and essential design solutions. He is specialized in the design of visual identity, wayfinding, editorial and exhibition design, with a rich expertise in the fields of architecture, product design and contemporary art. His studio embrace its own independency and is detached from trends or commercial styles, creating enduring solutions and providing long-term value in both social and cultural arenas.

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