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Understanding Color: An Introduction for Designers
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Brief Description
Today’s business world relies on effective use of colour to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of colour for design applications, with detailed treatment of the language, psychology, cultural associations, core...
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Understanding Color: An Introduction for Designers
$15299
Unit price
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Unavailable
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Description
Today’s business world relies on effective use of colour to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of colour for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of colour and much more.
Reorganised and updated to reflect the needs of today’s courses in colour and design, it introduces a new generation of artists and designers to the fundamental concepts of colour and how to use them.
- Detailed treatment of colour illusions and special effects
- Coverage of the impact of new light sources on colour perception
- Explanation of different digital display modes in presenting colour
- A companion website including a downloadable workbook
From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.
Book Details
INFORMATION
ISBN: 9781394186723
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 26 May 2025
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 6th edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 216.0mm
Height: 274.0mm
Weight: 658g
Pages: 208
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About the Author
Linda Holtzschue is Principal of Linda Holtzschue and Associates, a New York City-based interior design firm. She taught color theory and other courses at the Fashion Institute of Technology and the Parsons School of Design, where she also served as an assistant dean. Her work has been featured in the New York Times Magazine and has appeared in Better Homes and Gardens.
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