Tokidoki: The Art of Simone Legno

Name: Tokidoki: The Art of Simone Legno
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9781419757112
Price: 100.0 NZD
Availability: OutOfStock

By Simone Legno

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Summary

Tokidoki: The Art of Simone Legno celebrates the history and unique universe of tokidoki, an internationally recognised lifestyle brand created by Italian artist Simone Legno. This 400-page monograph explores the brand's iconic characters and its evolution since its debut in 2005, highlighting major commercial collaborations with names such as Sephora, Levi's, and MLB, alongside artistic partnerships with Karl Lagerfeld and the Guggenheim museum. It also touches on crossovers with beloved pop culture icons like Barbie, Hello Kitty, and Marvel heroes.
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Format: Hardback

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This book is perfect for fans of contemporary art, pop culture enthusiasts, and anyone interested in the intersection of commercial branding and creative expression.

Description

Celebrate the history and explore the unique universe of tokidoki in this 400-page monograph. Tokidoki, which translates to "sometimes" in Japanese, is an internationally recognised and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and has emerged as a sought-after global lifestyle brand.

Tokidoki has managed to develop commercial public collaborations with brands and organisations like Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile, while also developing more artistic partnerships with Karl Lagerfeld and the Guggenheim Museum. It also features crossovers with other iconic pop culture characters like Barbie, Hello Kitty, Marvel heroes, and Peanuts.

Book Details

INFORMATION

ISBN: 9781419757112

Publisher: Abrams

Format: Hardback

Date Published: 03 August 2023

Country: United States

Imprint: Abrams

Illustration: 400 color illustrations

Contributors:

Foreword by Paris Hilton

Audience: General / adult

DIMENSIONS

Width: 216.0mm

Height: 286.0mm

Weight: 250g

Pages: 400

Collections

Arts & Culture Education & Reference Non-Fiction Simone Legno

About the Author

Simone Legno, who was born in Rome, Italy, is the cofounder and chief creative officer of tokidoki. Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.” Legno has become a sought-after speaker around the world at museums, universities, and conferences, including at MOCA, the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter College of Design, the Apple store in Osaka, Istituto Europeo di Design, STGCC, and Graphika Manila. While the company is based in Los Angeles, he recently moved to Tokyo with his family.

Pooneh Mohajer, an entrepreneur at heart who sold her first company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is the cofounder and chief executive officer of tokidoki. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University. Pooneh’s passion is making a positive impact on the hearts and minds of others by sharing Simone Legno’s art and creativity with the world.