The Rosie Project

A first-date dud, socially awkward, and overly fond of quick-dry clothes, Don Tillman has given up on love. Until a chance encounter gives him an idea.

* Major Australian and New Zealand publicity and marketing campaign * Author tour Sydney, Melbourne and Brisbane * Press interviews in Age, Sydney Morning Herald, Courier Mail, Daily Telegraph, Herald Sun, West Australian, Canberra Times, NZ Herald and Sunday Star Times * Press reviews in all major broadsheets and tabloid newspapers * Review coverage in women's glossy magazines * Television interviews to be sought on Channel 7 Sunrise and Channel 10 The Project * Radio interviews on Radio National Breakfast with Fran Kelly, ABC Radio Conversations with Richard Fidler, ABC Radio Jon Faine, 3AW, 2UE, 4BC and regional radio; and on Saturday Mornings with Kim Hill * Consumer competition to win a trip for two to New York-return flights and five nights in a hotel-with every purchase * Dedicated Rosie Project website supported by a social media campaign, featuring a 'Wife Project' quiz to see if you're compatible with Don, personality tests to see which character you're closest to, book trailer, author interview video and other supporting materials * Big budget book trailer available from December * Lightwall advertising in selected capital city airports, and significant print and online advertising campaign * Major Valentine's Day promotions, including a Rosie Project e-card * Reading Group Notes available * Bound proofs available to the trade now, and bookmarks available to consumers on publication

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