The Psychology of Influence

Name: The Psychology of Influence
Brand: Unknown
SKU: 9781138667433
Price: 412.0 NZD
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Theory, research and practice

By Joop Pligt and Michael Vliek

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Summary

The Psychology of Influence delves into how our opinions and behaviours are shaped by the myriad messages we encounter daily. It explores the impact of various sources—from media to interpersonal communication—on decisions ranging from consumer habits to political and financial choices. Addressing key psychological questions, the book examines persuasion, the power of role models, social norms, emotions, and the resistance of certain behaviours to influence.
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Format: Hardback

$412⁰⁰

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The Psychology of Influence

$412⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and researchers in applied and social psychology, as well as those studying political science, communications, marketing, business, and management seeking to understand the mechanisms of influence.

The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

Description

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

When do arguments become persuasive?
What influence do role models have?
What role do simple rules of thumb, social norms or emotions play?
Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

Book Details

INFORMATION

ISBN: 9781138667433

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 21 October 2016

Country: United Kingdom

Imprint: Routledge

Illustration: 3 Tables, black and white; 37 Line drawings, black and white; 11 Halftones, black and white

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 660g

Pages: 250

Collections

Education & Reference Joop Pligt Michael Vliek Non-Fiction Philosophy & Psychology Science & Nature

About the Author

Joop van der Pligt was a Professor in Social Psychology at the University of Amsterdam. His research interests pertained to attitudes, perceived risk and affect in relation to decision making. He died in 2015, when this book was almost complete.

Michael Vliek is Assistant Professor of Psychology at the University of Amsterdam. His current research interests lie on the intersection of group behaviour and emotions.