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The Persuaders

Winning Hearts and Minds in a Divided Age
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( 2,050 ratings, 313 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Persuaders by Anand Giridharadas explores how influential leaders and movements are shaping today's world by influencing and swaying deeply ingrained beliefs. It delves into the strategies, insights, and stories behind successful persuasion in society and politics, offering a compelling look at the power of ideas and change.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are fascinated by the art of persuasion and the impact of communication on contemporary politics and society. It offers an insightful exploration of how influencers and change-makers sway public opinion and drive social change.

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The Persuaders

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A riveting insider account of how activists, politicians, educators, and citizens are working to change minds, bridge divisions, and save democracy from the bestselling author of Winners Take All.

It once seemed possible to build a political movement out of people with different ideas, different identities, and different ways of looking at the world. If somebody disagreed with you, you brought them on side, convincing them of your point of view. Politics was civil and optimistic. But in our modern polarized world of cancel culture and conspiracy theory, all that seems a distant memory; it feels like we've long abandoned to the past the art of persuasion.

And yet, as bestselling writer Anand Giridharadas finds, things are changing. Journeying into the heart of some of our most contentious and urgent political battles—from Black Lives Matter to the Trump resistance, from vaccine myths to QAnon—Giridharadas discovers a diverse group of dissenters who continue to struggle for consensus, who remain committed to the idea that to change the world, one must first change minds.

Combining gripping on-the-ground experience with the revelatory insights of activists, organisers, politicians, and educators, The Persuaders is the book for a time in need of mending. It is the story of a new kind of politics—one that is fierce in its pursuit of justice and earnest in its desire to improve people's lives, but also open, welcoming, and, above all else, persuasive.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Persuaders by Anand Giridharadas is praised for its engaging and provocative examination of political divides and the dangers of ideological rigidity. Reviewers highlight its hopeful and reassuring message, emphasizing the book's call for dialogue and understanding in a fractured society. Many find the book to be both illuminating and a crucial guide for fostering democracy and bridging societal gaps.

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Book Details

INFORMATION

ISBN: 9780141996974

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 26 October 2023

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 258g

Pages: 352

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About the Author

Anand Giridharadas is the bestselling author of Winners Take All. He is a correspondent-at-large for Time and was a foreign correspondent and columnist for The New York Times. He has also written for The Atlantic, The New Republic, and The New Yorker. He is an on-air political analyst for MSNBC. He has received the 800-CEO-READ Business Book of the Year award, Harvard University's Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library's Helen Bernstein Award.

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