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The Global Business Environment

Sustainability in the Balance
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Global Business Environment by Janet Morrison offers a comprehensive exploration of the complex and dynamic factors influencing business operations across the globe. The book delves into economic, political, and cultural contexts, providing insights into how these elements affect international business. It serves as an essential resource for students and professionals seeking to understand the challenges and opportunities in global commerce today.
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Format: Paperback / softback
$12499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in understanding the dynamic and complex factors that influence global markets and international trade. It's designed for those keen on gaining insights into economic, political, and cultural dimensions impacting businesses worldwide.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This text challenges students to think critically about global issues that affect the business environment, providing them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological, and financial environments.

The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden, and Thailand. It also has a strong focus on ethics, responsibilities, and sustainability, and what this means for business organisations. Janet Morrison's writing style makes difficult concepts easy to understand and its clarity makes it suitable for students with English as a second language.

New to this edition:

  • The theme of uncertainty in global contexts, examining how best to assess and confront the challenges of uncertainties and risks in the differing dimensions of the business environment.
  • A chapter on the worldwide pandemic and the global business environment.
  • Increased coverage of FDI, industrial policy, and global communication.
  • New coverage relating to race relations and decolonising the curriculum.
  • 10 new cases, making a total of 52 cases, with all other cases fully updated.
  • A brand new decision-making feature linked to some of the case studies.

The Global Business Environment by Janet Morrison enriches learners with its comprehensive scope and practical insights, making global business concepts accessible and engaging.

Book Details

INFORMATION

ISBN: 9781350321748

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 09 March 2023

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 6th edition

Illustration: 4 Maps

Audience: Tertiary education

DIMENSIONS

Spine width: 34.0mm

Width: 216.0mm

Height: 276.0mm

Weight: 1880g

Pages: 656

About the Author

Janet Morrison was a Senior Lecturer in Strategic and International Management at Sunderland University Business School, UK. She was the author of International Business (2009), Business Ethics (2015), and the five previous editions of The Global Business Environment, all published by Red Globe Press. Her unparalleled contribution to the field of business and the global business environment is recognised by academics and students worldwide.

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