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The Global Business Environment
Sustainability in the Balance
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The Global Business Environment
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This text challenges students to think critically about global issues that affect the business environment, providing them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological, and financial environments.
The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden, and Thailand. It also has a strong focus on ethics, responsibilities, and sustainability, and what this means for business organisations. Janet Morrison's writing style makes difficult concepts easy to understand and its clarity makes it suitable for students with English as a second language.
New to this edition:
- The theme of uncertainty in global contexts, examining how best to assess and confront the challenges of uncertainties and risks in the differing dimensions of the business environment.
- A chapter on the worldwide pandemic and the global business environment.
- Increased coverage of FDI, industrial policy, and global communication.
- New coverage relating to race relations and decolonising the curriculum.
- 10 new cases, making a total of 52 cases, with all other cases fully updated.
- A brand new decision-making feature linked to some of the case studies.
The Global Business Environment by Janet Morrison enriches learners with its comprehensive scope and practical insights, making global business concepts accessible and engaging.
Book Details
INFORMATION
ISBN: 9781350321748
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 09 March 2023
Country: United Kingdom
Imprint: Bloomsbury Academic
Edition: 6th edition
Illustration: 4 Maps
Audience: Tertiary education
DIMENSIONS
Spine width: 34.0mm
Width: 216.0mm
Height: 276.0mm
Weight: 1880g
Pages: 656
About the Author
Janet Morrison was a Senior Lecturer in Strategic and International Management at Sunderland University Business School, UK. She was the author of International Business (2009), Business Ethics (2015), and the five previous editions of The Global Business Environment, all published by Red Globe Press. Her unparalleled contribution to the field of business and the global business environment is recognised by academics and students worldwide.
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