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The Disruptors
How 15 Successful Businesses Defied the Norm
Brief Description
Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success. In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, which took unconventional...
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See moreMany businesses simply conform, but others disrupt. They achieve success through innovative, trailblazing strategies. The Disruptors investigates the stories behind these revolutionary businesses, uncovering the secrets of their success.
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Description
Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.
In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, which took unconventional and trailblazing approaches to overcome the competition and achieve success.
Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.
Book Details
INFORMATION
ISBN: 9781398616486
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 September 2024
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 129.0mm
Height: 198.0mm
Weight: 250g
Pages: 280
About the Author
Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.
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